CASE STUDY
LandLocked Aviation Services
Building an Industrial Media Engine
For the past three years, MediaPost, LLC has produced and managed social media for LandLocked Aviation Services, a large aircraft refinishing operation serving commercial, corporate, and military aircraft.
The objective was not to post content.
The objective was to build sustained visibility in a highly technical industrial niche where most competitors rely on static imagery and minimal video distribution.
The Challenge
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Aircraft refinishing is complex, highly visual, and traditionally marketed through photography and trade relationships.Most competitors in this sector:
• Post infrequently
• Rely on static images
• Produce limited short-form video
• Generate modest engagement
The opportunity was to document the work consistently, professionally, and in a format optimized for modern platform distribution.
The Strategy
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MediaPost developed a long-term content system built around structured execution, not one-off campaigns.
Reel-First Distribution
Short-form vertical video designed for algorithmic reach.
Transformation Storytelling
Aircraft before-and-after sequences that naturally drive retention.
Process Transparency
Behind-the-scenes documentation of preparation and execution.
Skilled Labor Spotlight
Highlighting the professionals behind the work to support recruiting and credibility.
Consistent Publishing Cadence
Ongoing optimization and structured frequency that builds algorithm momentum over time.
This approach created infrastructure, not spikes.
90-Day Performance Snapshot
November 20 – February 17
3,397,487 Total Views
128% growth compared to the previous 90-day period.